At GreenCents Communications, we develop customized communications campaigns designed to teach people to recycle correctly. Whether you represent a municipality, a school, a business, or a waste disposal or recycling company, we will work with you to develop customized educational materials for your target audience.
Customized Recycling Education Campaigns
We write and design newsletters, flyers, postcards, social media content, and videos to educate your target audience about your organization’s recycling programs. Because let’s be frank: recycling is an incredibly confusing topic.
Should bottle caps be recycled along with plastic bottles? Can plastic bags be placed in a single stream recycling bin? What about clamshell containers—are those recyclable?
The answers to these questions vary from one community to the next, from one waste hauler to another, and from one material recovery facility to another. Yet one fact remains crystal clear: recycling is beneficial for the planet, for the economy, and for most organization’s financial bottom lines.
It’s in the financial best interests of most municipalities and businesses to increase their diversion rate and reduce their contamination rate. Despite the recent decline in the value of many recyclable materials, tipping fees for recyclables are still significantly lower than tipping fees for trash. Yet few municipalities and businesses are actively engaging with the public to improve recycling behaviors.
That’s where GreenCents Communications can help. We will work with you to develop a public outreach and education campaign that is customized to your municipality’s unique recycling programs. This includes curbside recycling, pay-as-you throw, swap shops, community recycling centers, and household hazardous waste disposal programs.
Whether you need copywriting services, graphic design, video content, or printing fulfillment, we will work with you each step of the way to develop high-quality content that educates and motivates your target audience to improve their recycling behavior.